N I C E offers a different kind of cosmetics brand; one that is built upon four main principles that make up the acronym that gives the brand its name. Natural, inclusive, cruelty free and eco friendly, N I C E breaks new ground in the world of cosmetics branding and shows what a modern day cosmetics brand can, and should, be. Minimal design is used throughout the N I C E branding to communicate only the clearest & most important information to the consumer. All aesthetic elements have been chosen to reflect the N I C E brand values as well as to appeal to a mass-market audience of conscientious consumers. Beautiful branding and packaging designed as part of the D&AD by Rebecca Rhosyn.