Samsung once again reached out, not for product visuals but to invite Clim Studio to be The Digital Creators of their exhibit during the 2024 Milan Design Week/u2014a substantial art installation.

The exhibition explored the co-existence between humans and technology. It provided a mesmerizing audiovisual experience that invited audiences to discover a digital realm centered on the creative process, showcasing how thoughts and ideas can be tangibly interpreted and how humans dream of creating together for a better future.

This project required a different approach compared to typical TV campaigns or social content. Exhibits, with their synchronized LED screens, projection mapping, massive physical spaces, immersive multichannel audio, and reflective mirror-like surfaces, demanded rethinking elements such as rhythm, size, detail, pace, and movement with the audience experience at the core. The aim was to create a relationship with the visuals, sound, space, and the installation as a whole.

The second space, Innovative, starts from the essential to explore future possibilities. Technological innovation here acts as an enabler, detecting movements and responding to reveal visuals, creating a deeply satisfying, contemplative experience.

Harmonious combines technology and human experience, transforming window images into organic shapes that reveal a new world. This space represents the search for a future where humans and technology collaborate in synergy, contemplating a newfound equilibrium.

The final scene, Infinite Dream, represents the convergence of the impossible and possible. It immerses humans in a world of familiar and fantastical elements, perfectly balancing the essential, innovative, and harmonious. This room epitomizes Samsung/u2019s design philosophy, depicting a world of infinite dreams and coexistence, where progress creates meaningful value.

The Fuorisalone defines Milano Design Week, the premier event for Milan and a global reference point for the design industry. It strategically enhances traditional marketing and communication activities for brands worldwide.

Creating art for a brand differs from personal artistry. While life, love, travel, and experiences inspire creatives, each project/u2019s inspiration varies. The key task is to identify what feels necessary and tailored for each project. Collaborating with Samsung and Cheil on this project was exceptionally inspiring for Clim and his team, allowing them to envision and refine the dream-like atmosphere Samsung aimed to showcase. Extensive research enhanced the project/u2019s impact, exploring materials, lighting, scenarios, and textures for an immersive experience.

A CLIM STUDIO PRODUCTION/u2028DIRECTED BY /u2013 Clim Creative Director /u2013/u00a0Clim/u2028Executive Producer /u2013/u00a0Jack Alexandre/u2028Client /u2013/u00a0Samsung + Cheil International CHEIL South Korea/u2028Global Creative Director /u2013/u00a0Yun Jang/u2028Art Directors /u2013/u00a0Xiao Feng + Rosa Wang + Hee Jin/u2028Producer /u2013/u00a0Kyum Hoi Koo CLIM STUDIO/u2028Director /u2013/u00a0Clim/u2028Producer /u2013/u00a0Jack Alexandre/u2028Concept Artist /u2013/u00a0Tonet Dura/u2028CG Design /u2013/u00a0Federica Bertot + Pablo Schiavo + Jitin John + Everthon Estevan + Wendy Eduarte/u2028CG Design & Animation /u2013/u00a0Jo/u00e3o Lucas + Witold Markiewicz + Federico Piccirillo + Marcus Bakke + SergioFuego Damonte + Steffen Knoesgaard/u2028Editor & PostProduction /u2013/u00a0Berta Terrassa/u2028Music & SFX /u2013/u00a0QB Sound Physical /u2013 SILO lab