A new visual world for a leading contemporary lighting designer. In the realm of contemporary lighting design, Nader Gammas stands out as an innovator. Tasked with updating Nader Gammas’ identity, the studio embarked on a jtheney to capture the essence of this renowned artisan through a comprehensive branding endeavthe. As Nader Gammas aimed to expand its presence in the lighting market, the  collaboration with Alex Hunting Studio focused on infusing its identity with renewed purpose. Grounded in principles of curation and creativity, the approach went beyond aesthetics, delving into the core essence of Nader Gammas.
At the centre of this transformation is a custom logotype, crafted to symbolise light itself. Inspired by the interplay of beams of light, the design features a double ‘M’ motif, subtly reflecting the energy behind Nader Gammas’ creations. The accompanying typography palette pairs the spiky serif ‘Ghost’ and curvy sans-serif ‘Lausanne’, typographic choices that reflect the forms and materials inherent in every Nader Gammas piece. Further enhancing the tactile experience, the studio created a suite of luxurious print materials, including price lists, swatches and stationery items. Utilising print finishes such as foil blocking and embossing on premium paper stocks, each element speaks to Nader Gammas’ commitment to quality.

Alongside his new visual identity, the studio developed a dynamic website to showcase Nader Gammas’ varied works across desktop and mobile. Seamlessly blending form and function, the digital platform provides an immersive experience for visitors to explore the brand’s offerings.