Redkroft designed MUUS’ brand identity. MUUS is a brand of boutique patisserie offering exclusive confectionery. It is run by siblings, experimenting with and improving grandma’s recipes. The small but cosy place is located on Tamka street in Warsaw, in The Fryderyk Chopin Institute’s prestigious neighbourhood.
The visual identity they designed is a tribute to the aesthetic tradition of the most beautiful Warsaw cafes and restaurants of the early 20th century. They have combined the irresistible charm of abstract details and motifs of flakes, crumbs and terrazzo with a sublime class of colours and forms, including typography. They decided to base branding on conservative aesthetics, occasionally enriching it with contemporary finishes. In this way we gave the brand a unique subtlety, charm and class.