The brief of Musa sought a brand identity that reflected its vibrant culinary concept. The goal was to create a rich classic visual experience that captured the sensory and emotional dimensions of dining, highlighting bold and unexpected flavors.

The Musa experience transforms dining into an art form by blending bold ingredients and spices to evoke emotion in every course, much like an opera that leads its audience through a journey of anticipation and crescendos.

To bring the identity to life, Tiare Payano crafted a visual experience  to mirror the natural essence of a gastronomic adventure infused with the drama and passion found in art forms like opera. The soul of this project is embodied in the logo, designed to reflect a blend of classical and modern visual storytelling. The design balances elegance with theatrical elements, using rich, vibrant colors to evoke the intensity of flavors while the use of white enhances the materials. Modern, minimalist typography complements the bold narrative, making the brand mark always take center stage. To echo this theme, the imagery invites diners to embark on a journey of taste, much like the acts of a performance.