Graphic

Branding project, by Alexandra Francis, for indie games publisher MoonCat Games. MoonCat was named after the founder’s beloved pet cat, Apollo. Inspired by this Alexandra created a brand mascot, Apollo the cat, who will guide you through every step of publishing your game. The brand consists of a logo, guidelines, patterns, palette, illustration style, and logo animation. It was important that the brand moved, used before and after trailers, and fully show Apollo’s playful personality as he leaps for the moon.