Located in Vancouver, Canada in Yaletown district within what was once the loading dock of a warehouse built in 1912, Mister is a liquid nitrogen-churned artisanal ice cream shop. The name Mister plays off of the idea of the modern go-to neighbourhood ice cream shop and the mist created during the unconventional ice cream-making process. The new branding was designed by Studio Brief and is representing a minimal simple yet beautiful logo in basic geometric shape and modern bright blue color tone. Brief designed the complete stationery from business cards to sales and marketing print material as well as outside and inside interior signage and many more. As seen on Bpando.