Summer, sea & cocktails mixed with warm colors and blurry contours are the main ingredients for illo’s latest short video radiating with Mediterranean vibes.
This year, illo was once again part of A Word A Week, a collaborative project promoted by Animography that pushes creatives to explore with animated typography.
The italian design studio chose the elegant font Wandeln, designed & animated by the talented Florian Bartl and aimed to recreate the magical Mediterranean culture & atmosphere that everyone loves and cherishes so much.
They mixed natural colors with flashy accents of pink and vibrant blurry lines to give off the sense of a warm, relaxing summer day throughout the animation, blending transitions with shapes and sounds that add the final touch to the motion video.
Illo explored the many elements that capture the Mediterranean essence focusing on endless seas, Hellenistic shapes and the geometry that resides even in the simplest things, like olives.