Cardumen | 467 designed MC Cruz – a footwear handmade Mexican brand with an distinct design so that women look confident with heels or platforms that combine comfort with ideal height.
The isotype is born from the shape of the show that together with the organic silhouettes of the pieces of fabric refer to the shape of a flower. In contrast, the stroke of a casual brush that shows a fresh movement with simple attributes was used for the brand name. Branding applications play with the visual communication of the brand. Silkscreen printing of the box, wrapping paper, stamps, shoe bag and labels play with the different logo variations, textures and colors to create a sense of dimension.