Beautiful branding by Base Design for Maison De Greef, a jeweler’s in Belgium.
1848. Prosper De Greef opens his humble storefront on Brussel’s Rue au Beurre. Horse-drawn buggies clack down the cobblestone outside. He soon becomes the official clockmaker for the Belgian National Railway Company, then the supplier of pocket watches for the Belgian Navy.
Quite a lot has changed in the 170 years since. The clichés of high-end jewelry branding haven’t. Which is why Maison De Greef’s seventh generation tasked Base to rethink them. With its bold — and boldly simple — new identity, art direction, and website, Maison De Greef 1848 is ready for 2048.