Claire Hartley designed the branding for Lydia. A luscious brand identity for a hair supplement that helps women to feel good.The brief was to create an identity and packaging that felt confident and energetic, something to stand out against the often bland or clinical supplement brands. With a goal to provoke positive action, Lydia wants to empower women to regain their crown and not feel ashamed to buy or add a hair supplement into their daily routine.


Credits: Claire Hartley

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