Llul, positioned by The branding people, is a fine jewelry brand that offers elegant and high-quality objects that commemorate essential moments in the lives of its clients through personalized, simple, and tasteful jewelry. Taking inspiration from the physical characteristics of colored stones, tbpmx developed a concept for Llul’s new identity, using vibrant colors contrasted with neutrals and metallics that convey a luxurious and refined style. This is complemented by a modern typographic selection and elegant editorial design. The brand icon is defined as simple yet aesthetic, representing the brand through a monogram or abstract elements of the products.
Additionally, the brand uses a texture inspired by the name of the brand, creating geometrical shapes that allude to the gem cuts.