Little Brave Shop Identity

The Bakery created a personalised brand identity for Little Brave Shop, a Moscow-based boutique clothing shop. Faced with the challenge of creating a unique name and identity, The Bakery decided to reflect upon the tough, competitive reality of the fashion boutique business in Moscow – hence the name ‘Little Brave Shop’.

A dapper mongoose features as the symbol of the brand, who has a gentlemanly appearance and carries a cane made out of a cobra. Every season the mascot is dressed differently in order to creatively and visually promote their selection of seasonal garments.

The clean and elegant branding uses a neutral colour palette of light brown and beige with black text and gold foil letterpress on their business cards and clothing tags. The branding style shows careful attention to detail, an appreciation for quality and value for individualism.


Credits: The Bakery

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