To put it simply, Lindt Choco Wafers are enchantingly delicious; offering a new level of premium quality in a market saturated with ok. When a product is this good, too many bells and whistles can only get in the way. Derek & Eric’s strategy was to highlight the sensorial and emotional feelings Choco Wafer can inspire, with as light a touch as possible. Gently floating photography, smooth gradient transitions and clean layouts all come together to express a dreamy experience that is a pleasure to get lost in, if only for a moment.