CFC has developed LIFE GOES ON’s brand identity and package design system. This brand has a life amenity brand launched by LAUNDRYGO. The brand provides O2O laundry service. If you put your laundry in a wheeled cabinet in front of the door, it collects the laundry overnight, washes it clean, and delivers it to the door the next morning.
LIFE GOES ON is a brand that started from the question “Can we properly implement an eco-friendly cycle from purchasing, using, and recycling everyday goods?”
LIFE GOES ON reduces packaging and shipping costs by shipping everyday items such as body wash, shampoo, toothpaste and towels together with laundry in a wheeled cabinet. When a consumer rinses the used containers and places them in the wheeled cabinet, LAUNDRYGO collects them and delivers them directly to a recycling company.
CFC thought about how to capture the brand philosophy of a virtuous cycle of daily goods’ in a design that consumers can sympathize with. What became a crucial motif in this concept is the circulating arrow. The meaning of circulation was implied in the logotype ‘GOES’, and the arrow in ‘G’ was expanded into package graphics to connect the brand philosophy and product information.
Since it was to design products that we would encounter every day in our daily lives, we tried to convey a comfortable impression with designs using soft yet sophisticated colors and neat typography.
The arrows varied for each container are inspired by hand gestures that occur when using each product, such as toothpaste, body wash, and shampoo, which add a sense of humor.
Project Management & Design: LAUNDRYGO
BI & Package Design System: CFC
Fabric Line Design: Studio Ohyukyoung
AD / Design: Charry Jeon
Design: Seyoun Kim, Saerom Kang, Ziyoung Kim
Photography: Kiwoong Hong