Legend Fun Identity

Located in Shilin, Taipei City, Legend Fun is a board games store selling a variety of games and triggering clashes of intelligence for all walks of life. The concept of Legend Fun’s identity design is developed based on the literal meaning of “table.” The designer combines the name Legend Fun with the legs of the table to present the logo identity and image. Such concept of design is also extended and applied to other objects in the shop. For example, customers can fold the flyer based on the given hint of broken line and make it a paper table. The design concept of “table” is broadly applied to the interior design of the shop, restroom wayfinding, counter, door sign, menu and so on.


Credits: Stella Shih

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