Le Mise is the Art Advisory concept of Andi Potamkin, New York’s modern day art gallerist. After a few years in the big box uninviting gallery world Andi wanted to create a personalized and warm experience for collecting and enjoying art. The studio DIA from New York created an identity that is both feminine and eccentric, which embodies Andi’s personality and eclectic taste. Beyond the subtly eccentric typography we created a framing device out of the LM initials. The frames are used as branded motif throughout the collateral. It was important the brand and its stationary set felt artful and premium to reflect the care and curation style Andi and her team provide. Additionally, the team created a digital experience that embodies the Le Mise brand and offers a warm and inviting alternative to the dull nature of traditional gallery websites.