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Le Doux : Where Tradition Meets Artistry on the Côte d’Azur. Nestled in the idyllic landscapes of the Côte d’Azur, Le Doux is a cherished family-owned bakery celebrated for the exquisite softness of its baked goods. This culinary haven found its identity through the creative vision of withgrace.studios, where a harmonious blend of modern aesthetics and timeless sensibility was meticulously crafted. The fictional brand identity was developed by With Grace based on a briefing.

In this captivating black-and-white brand identity, Le Doux’s essence takes center stage. The logo, featuring a commanding heavy condensed font, asserts its presence with authority, symbolizing the bakery’s rich heritage and unwavering commitment to craftsmanship.

Beyond typography, the brand identity comes alive with charming illustrations of Le Doux’s signature bakery delights. Croissants and baguettes, outlined with playful strokes, beckon patrons to relish the sensory pleasures that await within the bakery’s welcoming doors.

The stark contrast of black and white, paired with the fusion of bold typography and enchanting illustrations, creates an identity that stands as an unmistakable landmark. Le Doux embodies artistry and taste, extending a warm invitation to experience the enchantment of artisanal baking amidst the beauty of the Côte d’Azur.

Within the walls of Le Doux, patrons are invited to embrace life’s gentle pleasures, one delectable creation at a time.