Labope

Starstech is a company that, in 2021, achieved upcycling of marine waste, specifically jellyfish, as a de-icer, contemplating sustainability. Not only in the fertilizer industry, but also in the cosmetics sector, they have developed Penellagen as a raw material. With the firm belief that this technology possesses essential functionalities for the cosmetic market, the company launched a new cosmetic brand called LABOPE in 2022. BE BASED ON BRAND studio from Korea created a beautiful brand identity that elevates the brand to new highs and emphasizes the forward thinking technology across all executions from the packaging to web design.

Brand Strategy :
WW – Worth it & Worthy

Brand Design Identity :
BE BASED ON BRAND

Brand Film :
Compound Collective

Published
31.01.2024

Credits: BE BASED ON BRAND

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