illo & algo worked in collaboration with Bakken & Bæck to develop Kron — stock market social videos. Data-driven, automated videos by Algo help fintech startup Kron keep their followers up-to-date on the financial ups & downs of the market.
Kron is a Norwegian platform offering tailored plans & straight-forward investment opportunities to its customers, always sharing the latest updates about market trades. Algo helped visualize these trends in a matter of clicks, allowing for a highly customizable video campaign to be always up to date.
Each video is totally personalized: by accessing the Algo dashboard, Kron’s social team can easily create every part of the video, adding texts, selecting pictures or choosing color themes. This way, there’s always a perfect video ready to be published right after clicking the “Render” button.
The Kron team is able to select between three different graph styles that reflect a specific trend, in which they can insert the data that will automatically generate a responsive graph.
For simple data that highlights the growing or decreasing trends, Algo generates a linear chart that illustrates the values. When we have the input of more complicated data, our graphs have multiple points. We also created a third neutral wave option, for situations where we want to represent only the idea of “data”.
Also, the client’s team is able to choose between three different music tracks in order to highlight the trend the video is showing, choosing between a positive, negative or neutral mood.
Designed by illo, automated by algo.
Built in collaboration w/ Bakken & Bæck.