The branding people designed KindCar – a new car inspection service that offers courtesy checkups and practical solutions in order to fix any damages your car may have. The brand partners with venues and parking lots with large vehicle rotation. Here inspectors search around for any mishaps, giving a safe verdict on how to avoid risks, a fixing suggestion and ballpark quote for it.
tbpmx created a mix of bold texts, solid color backgrounds and intervened photos and illustrations; resulting in a rich visual language for the brand and a great complement for their existing logo. Bright colors were chosen for the palette to make it lively and playful. The iconography helps to digitally explain the users journey, as well as KindCar’s services and processes. Their user friendly platform gives leads a feeling of trustworthiness, prompting them to become users.
Keeping you on the road.