Justine Cogan is a photographer who specialises in capturing and celebrating the human body. Her images are not boudoir but about celebrating oneself and inner beauty. Justine aims to empower and capture someones inner strength. The logo is meant to represent this and the different facets that make up the body. The icon symbolises unveiling oneself and can be interpreted as many different parts of the human body. The circle gradient is something we have seen many times but it is the interpretation of the graphic device in this instance that makes it unique and brand worthy.