Product

Johnny Loo, by Studio Sly, revolutionizes the concept of portable restrooms by infusing them with a luxurious and architecturally designed touch. Going beyond the functional aspect, this innovative brand brings back the essence of relaxation and comfort to the restroom experience. When crafting the brand identity for Johnny Loo, the design approach drew inspiration from the space itself and embraced the playful nature of the name. The result is a visually striking and tactile experience that combines natural and metallic elements seamlessly. The cards, printed on natural board with a timber-clad exterior aesthetic, feature elegant black foil lettering that adds a touch of sophistication.

The choice of materials and finishes in the industrial design of Johnny Loo is truly exceptional, providing a premium feel to the product. The deep and modern aesthetics of the design create an immediate impact, exuding style and minimalism. The sleek black logo, against a backdrop of kraft paper, adds a cool and environmentally conscious touch. This design choice resonates with the brand’s commitment to sustainability and showcases their attention to detail.