Beautiful branding by Daria Stetsenko in Ukraine for Jay Coffee Brewers, a coffee shop in Zaporizhia, Ukraine.
The designer created a bird that symbolizes strength and lightness at the same time. Straightened wings tell us about freedom, goodwill, and openness. The typography system consists of a modern monospaced font that creates modest and straightforward brand character. The color palette allows the brand unobtrusively fit into the urban space. In addition to the visual identity system, the designer created packaging, coffee cups, menu, business card, posters, stickers, and bag. The logo is manually printed on the packaging using a stamp to emphasize the individual brand approach to details. The label design is built on simple typography without decoration, focusing on the meaning, not the form.