Beautiful packaging for J. Curl a hair care brand, created by Choice Studio in Russia.
J. Curl is a joyful hair care at its finest. So the studio created a simple shape and a cardboard tube to match the bottle. Each color defines a special hair care program that you can select intuitively. Choice thought about J.Curl and who he is, what does he like and how he spends his time. How he treats the client’s hair and what advices he could give and the studio came up with the main idea — it’s a fictional character and anyone can be J.Curl. Anyone can become his own professional hairdresser and give his hair a joyful care. Be your own J.Curl.