A great rebrand for Islington Square executed by Campbell Hay. While the original brand focused on residential sales, Islington Square now has established itself as a new London retail destination, bringing energy and life to Islington. The new brand captures this transformation, celebrating a vibrant destination through a new place brand. Through bold brand graphics, colours, and expressive motion design, Campbell Hay have created an identity that positions Islington Square as the beating heart of the neighbourhood, celebrating the vibrant experiences found throughout its Boulevard and Arcades.