Float – Glenn and his team
Float is a visual team planner for agencies, studios, and firms used by companies such as Nasa or Ableton. We sat down with Glenn Rogers, the CEO of Float to talk about his journey and his stories behind the scenes since he started the company. Without further ado, please enjoy our exclusive interview with Glenn.
Hi Glenn, for those who don't know you, could you briefly summarize your life before founding Float.com?
I grew up in the country in Australia and spent a good part of my lifetime in Melbourne. I studied communications in university and majored in advertising at a time when advertising was getting quite interesting, and some of the best creative folks were just getting started in the industry.
After a backpacking trip around the world, New York City caught my attention. I moved there a few years later and took a job in a prominent creative studio known as "Fantasy Interactive". As a producer, I worked on some incredible projects, including the launch of the Porsche Panamera.
I met some of the most talented folks I'd ever worked with, including Anton Repponen and Irene Pereyra. After a few years, I moved to a much larger agency called Razorfish. I stayed there almost five years, and it was here that I really learned the craft of advertising, running accounts and managing creative teams over multiple simultaneous projects.
It was also here that I discovered problems in how creatives were being managed across multiple projects. These companies were managing 300 people with a spreadsheet. To me, that was crazy. I knew there had to be a better way.
Was this the birth of Float?
Yes, that's where the idea for Float.com originated. Float is a resource scheduling app that we now run as a business. I approached a technical director at Razorfish and presented him the idea. He’d worked on something similar in the past, so we decided to found Float with two other partners.
My experience in UX helped me sketch out a better solution to the core problem. We believed in cloud-based software and our concept was to manage resources that anyone could access any time and see who's busy and who's not. It would help teams of all sizes, so whether you're a small firm with 15 employees and you want to know who’s working on what, or if you're a team of 300 with 50 clients and five hundred projects, it all would work with our product.
We worked on Float through nights and weekends. We kept our day jobs and continued working in advertising until we could cover our bills, and then left advertising altogether to focus on Float. I think anyone can start a business at any time as the cost of entry is so low with cloud-based software. Now after a few years, Float is profitable, 100% bootstrapped and we employ 15 people completely remotely. We have a team across the US, Europe, and India. I am eager to work with amazing people in different places, so we simply hire where the best folks are.