Inditex New Recruitment Tool

Branding for INDITEX's new CV management tool by ULTRAMARINA, with the form as visual integrator and key for the logo, the editorial line and the merchandising. An identity inspired by the basis on which the application is based: the forms of candidates for a job that have been with us throughout life. Writing over predetermined text fields and sorting or cataloging by colors, make up this simple and identifiable identity, brought to the minimum expression through a flexible and friendly design. The graphic design combines the purity of monochrome lines with motivational and positive messages, seeking to lighten the weight of dense and overloaded pieces of content (user's manual) and give value to those purely functional (usb, mouse pad, etc.) Project done in collaboration with Mariano Fiore.


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