Human Nature is a bi-coastal PR and marketing agency with offices in New York, Sacramento, and Los Angeles. They harness the power of creativity and innovative thinking to transform today’s cannabis, CBD, and plant medicine brands into tomorrow’s industry icons. To achieve this, they asked kissmiklos creatives to come up with a new visual identity.
The other day when we presented Top 10: Fashion branding identities, we wrote about this quite new tendency in which brands follow a minimal black and white logo redesign. Not surprisingly, this trend is going further than fashion. For instance, Human Nature needed a new logo that is distinct, memorable, timeless, transferable for its future expansion. They would like to eventually use it on branded Human Nature clothing merch and typography-based. The primary colors are black and white. They said: “We want to be seen by our clients as bold, creative, timeless, provocative, and fashionable.” And they certainly are now.
Its minimal, clean and effective new identity features a bicolor palette and nothing else. Its clothing application gives a classic feel and a never-out-of-fashion imprint. We would buy some of Human Nature’s garments as a white t-shirt is always in need. Don’t you agree? 😉
All in all, we’re excited to see their fashion items on an e-commerce site and see how they apply the branding to it too.