The creators at Derek&Eric really believe there is a huge opportunity for design and designers to use their skills to make positive change. For this reason they took up on a new challenge for HoldOn bags. HoldOns mission to turn the tides on plastic waste felt the perfect partnership to turn design choices into positive action.
HoldOn is a brand creation project with their partners at Green Park Brands. HoldOn are shaking up the rubbish category with products that can really help the planet. The team is really excited about the work as it shakes up a tired category and will genuinely help transform consumer behaviour for good. Design must make a big impact here in a category people shop in pilot mode.
Derek&Eric created the full brand identity for all channels including web, social, D2C and packaging.