HeyBetter, a lifestyle brand for children. The child’s world is naturally free, and we want to build a real, clear, and cognitivel friendly visual system for the brand. The first letter Hot the brand. the exclamation mark representing curiosity, and the small greeting hand form the unique symbolic memory of the main logo. Customers need visual symbols that adults and children can easily understand, but not too mature or childish to represent its brand, so in the practical application of the whole visual svstem. we bring out the element of small hands to correspond to what the brand wants to convey – children like to say hello to evervthing in their own wav: Hey big world! I’m a kid. It is important for customers to help brand communicate thinking and lifestle by a unique design language and visual system.