Heliconia designed by Nevada is project dedicated to break geographical and social paradigms of art through a solid and cohesive network between artists, gallery owners and collectors. The duo of collectors and art curators, Elsa Maldonado and Nicole Bainov, have created Heliconia Projects, a platform that breaks with the traditional gallery scheme by creating fleeting events where collectors can get to know the work of the artists they represent. Using as a central axis the heliconia flower and its meaning of vitality, passion and creativity, the graphic system leads to an organic logo and a bright color palette, with solid foundations that allow the presentation of art in its many facets.