Helia is a High-End leather goods and accessories brand, committed to excellence, delivering timeless products inspired, designed, and exquisitely handcrafted in Spain. Clim–Studio was commissioned to develop its very first brand-concept film and to help guide the worldwide launch of Helia’s most iconic collection; The beautiful Elaia bag. As a response: A visual language of perfumed light and salty breeze, nurtured by elegancy and proudly feminine.
Inspired by nature, the Helia brand defines itself as the Flower of flowers, Mediterranean sun-bathed vitality, and perennial beauty. As Helia’s products, Studio Clim nurtured the identity with great precision and exquisite care to detail, celebrating Femininity not only conceptually but in form and motion.
To conceptualise the launch film, the studio created a Conceptual Thread with words that reflect the spirit of the brand. Those words became key values that could be combined in order to create beautiful short slogans. That was the seed that nurtured, not only the film but the whole communication package.
When launching a real product, and even more when Clim are dealing with high-end handcrafted items, our 3D modelling performance needed to be of excellent accuracy and with meticulous attention. And so, we did. The CG version of the Elaia Bag cannot be distinguished from the real one.
Being inspired by Helia’s products the team felt like they needed to create a rich colour palette with a focus on colour pairing. The answer is found in their materials and Nature itself. The studio ideated a beautiful colour palette that generates attractive yet intriguing colour combinations. All are paired with exquisite, contemporary typography and dynamic layouts to give the brand a modern editorial look, worth to be look at.