Hedeker Wealth and Law is an independent group of companies dedicated to helping families protect, preserve and grow their wealth throughout key life stages. They provide services centred around four pillars of expertise – investment, management, financial planning and tax advice – a complete financial and legal package that differentiates them within a crowded field. Socio Design were commissioned to redesign the Hedeker group identity with the aim of repositioning the business to attract a more affluent audience. The new marque represents their four pillars of expertise and frames a hidden ‘H’ at its centre. Classic serif typography, a sophisticated colour palette and luxurious print finishing combine to create an elegant and accessible new identity.