Introducing the brand identity for HEADLINES, a bold new hip-hop festival launching May 10 2025. The festival celebrates the alternative and authentic side of hip-hop. Think: deep lyrics and powerful live acts: Flows for Thought

Lava partnered with the team to shape the brand from the ground up, translating a handful of ideas into a flexible and timeless identity. The flowing lines in the identity echo the rhythm and movement of lyrics. visually representing the space HEADLINES gives to thought, language, and expression.