The developers choice MTA for growth-proof infrastructures
After being in business for over 15 years Halon came to Most to craft their new visual idenity, messaging and website. Looking across the MTA space, there is a distinctive feeling that this is mission critical software for large businesses. But when you dig deeper behind the code you find the developers of each company tailoring it to their unique needs. Halons edge, we discovered extended beyond their approach to product, to the personal service they offer.
Conceptualising the strategy
Front and centre of this rebrand is the new logo and symbol. Coined the Halon Molecule, it represents Halons mentality and way of working to connect to new things, thoughts, and people to create growth. Forever changing and evolving, having Halon in your tech stack becomes more than the sum of its parts.
We refined Halons color palette to feel bold and techy, yet human. Our use of candid natural shots as part of our photography preferences realistic work settings of our end users the dev team rockstars. We also commissioned a set of quirky hand-drawn illustrations that are a nod to the creative ideation process. After all, if you can dream it, you can build it with Halon.