Gyroscope is a revolutionary digital platform thats changing the way stablecoins are designed, and demystifying the world of decentralised finance (DeFi).
With the upcoming launch of its uniquely reliable stablecoin, Gyroscope asked us to create a new brand one that captures its ambition of bringing stability and truth to DeFi.
With volatile markets, bad actors, and no regulation, the world of Web3 and DeFi can feel like the Wild West. Disingenuous, jargon-heavy brands plaster their websites with words like trust and security, but offer little clarity into how they operate.
The markets out of control. Gyroscope is trying to tame it, offering a stablecoin that truly lives up to the name. To succeed, the team needed a new brand that would champion truth over trust and inspire people to choose security over chaos. Human After All stepped up to the challenge.
Human After All created a brand strategy that celebrates clarity and shows the value of truth. The studio realised that stability doesn’t just bring security, but creates boundless opportunity.
So Human After All distilled that concept into the strategy, culminating in the key brand idea Revolution in Resilience. It captures the essence of whats lacking in the market: a transformative stablecoin thats actually stable. The Gyroscope team arent rebels without a cause. Theyre reliable academics changing the sector for the better.
The visual identity needed to reflect Gyroscopes new brand personality: ambitious, progressive, informed, down to earth. But the studio also wanted to capture the space age feel of exploring new universes and making fresh discoveries.
The cosmic colour palette reflects how Gyroscope brings light to a murky subject area. Human After All used a portal that frames images and transports text across web pages space travel on a small scale. And they designed a logo that shows Gyroscopes commitment to clarity, embodying the symmetry between steadiness and adventure.
Gyroscopes expert know-how is its strength. But the team needed a tone of voice that would make anyone want to sit down for a chat. Human After All worked closely with the Gyroscope team to walk the line between the academic and the everyday.
The result is an upbeat TOV thats honest, effortless and crystal clear. Its technical when it needs to be. But its also playful, encouraging touches of humour on social media and across communications.
The studio created a brand that captures Gyroscopes one-of-a-kind resilience and the limitless opportunities that it brings.
Among the chaos of the competition, Gyroscope now stands out as the currency thatll take you on an adventure but make sure you get home safe. Stable doesnt have to mean settled. With Gyroscope, stability makes the DeFi universe your oyster.