The Rosewood Hotel in the heart of Vienna has a new bar with a unique concept the Guglhupf Bar designed by Acute. Guests are greeted in an elegant little salon where classic and unusual variations of bundt cake are served throughout the day. A glass of champagne is also recommended to celebrate in the chic ambience. The studio’s aim was to create a visual identity that conveys the relaxed elegance of the bar, and picks up on the Guglhupf theme (translated to “ring cake”) in a stylised way. This is reflected in the circle and arc shape of the logo lettering, as well as various outline illustrations that are reminiscent of the different Guglhupf shapes. The chosen paper colours harmonise with the salon’s murals and complement them in a dynamic way.