Twenty Six Alphabition

The Twenty Six Alphabition is a foundation supporting people who have difficulty reading and writing, suffer from shame, have poor self-esteem, and have negative life experiences. They also lack access to many opportunities that most of us take for granted. ALNF exists to help these people by raising literacy levels in Australia’s most marginalized communities.

The name ‘Twenty Six’ was synonymous with letters and numbers, a creative and artistic representation of the organization’s fundamental focus and the creative responses on show at the exhibition.
The branding and exhibition concept centered around the frustration felt by those that the ALNF support. A visual identity is designed to be often hard to read and, at times, a bit hard to understand, deliberately provoking the audience into those same emotions. Yet the visual identity also provided moments of clarity and a resolution of the work done by the ALNF.

The resulting exhibition called on some of Australia’s best design studios and artists to create one of the 26 letters of the alphabet. Each contributor was provided an emotion and a set of design principles. The letters were exhibited and then auctioned off. The exhibition raised much-needed awareness of work done by the Subtext program, a program centered around art for literacy. In the course of the exhibition and through online sales, Twenty Six successfully raised more than $14,430.29 proving the power of design’s ability to contribute to the greater good.

A – Studio IO
B – Confetti
C – Never Now
E – Susu Studio
F – Motherbird
G – Studio Round
H – Hungry Workshop
I – Evi O
J – Jac & Co
K – Athlete
L – Love + Money
M – Weekdays
N – Mildred and Duck
O – 3d2d
P – Holt
Q – Steve Gavan
R – Pop & Pac
S – Seesaw
T – Hi Ho
U – The Company You Keep
V – Ortolan
W – Maud
X – Open Season
Y – Swear Words
Z – A Friend of Mine

Additional credits
Brand Identity: @pop_and_pac
Printing: @hungryworkshop
Paper: @spicersaus @dodgy.paper
Photography: @shelley_horan @folioio
Styling: @bridget_wald


Credits: Pop & Pac Studio

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