Sisu Casa México Oriental

Sisu is an oriental inspired cuisine that uses mexican ingredients, together creating an exciting gastronomic adventure. For the brand behavior Parametro Studio created a strong icon using a dragon's head, paying homage to oriental culture, with a serpent's body, representing Mexican heritage. For the stationary and menus, the studio chose to use neutral colors, along with serif typography with spaced kernings, similar to japanese kanjis. The message in japanese translates to "Welcome back." An overall beautiful corporate design and identity that works throughout all media and is certainly not only inspiring, but also trend-setting.

Credits: Parametro Studio

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