Graphic

Beautiful minimal modern brand identity and print collateral for new, independent café ‘Stories’, boasting artisan coffee, cold-pressed juice and a locally-sourced men. Stories is based near Leeds and inspired by Scandinavian interior design. The ethos behind Stories is borne out of their belief that everyone has a story to tell and theirs is centred around the close connections they have with their meticulously curated suppliers. The contemporary logotype with customised characters that double as simplified representations of people; the staff, customers and suppliers who create the stories. The dots in these characters also create a link to the identifiable style of Scandinavian typography. The identity also includes feature typography that uses delicate lines to join selected dots – which indicate, for example, the journey of ingredients from original source to café. Designed by Passport including: Printed menus, wall menu, duplexed business cards, letterheads, story cards, lunch vouchers, opening night invitations, loyalty cards, canvas bags, stickers, takeaway bags & cups, stamp.