Following today’s ultra-clean and white aesthetic, we’re showcasing another digital platform that; also lives outside the digital world. Meet Basico&Co, a brand that aims to become the largest ecosystem of digital-native platforms and brands inspired by the basic lifestyle. Its brand is already one of the essential e-commerce in Brazil. And Sweety & Co was in charge of its branding. 

 The challenge was to create an identity that represents the modern and minimalist concept of the brand using as a starting point:’s identity. Elements needed to be simple and easy to recognize, among other principal desires and requests.
The solution consists of bringing the focal point to the letter B, Sweety & Co’s creative team created a modular structure that follows the entire brand identity. This base unit appears as a point, as photographic support, and also as a brand asset.


Credits: Sweety & Co.

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