In & Exterior

Random Studio collaborated with Glossier to launch their Fleur fragrance in Paris, crafting an AI-powered immersive experience that transforms scent into a deeply personal, sensorial encounter. By the way Random are an experience
design studio and Certified B Corporation® based in Amsterdam and Paris, 
bridging the physical and digital in unexpected ways.

At the heart of the experience, an interactive fragrance pavilion invites guests to engage with the Fleur bottle. As they do, the space observes their expressions and posture, responding in real time by generating and projecting personalised poetry. Developed by our in-house R&D team, this technology redefines spatial AI in retail, blending machine learning, emotional recognition, and generative content to create an encounter that is uniquely You.

Galerie Joseph in Le Marais became a ‘roaming field,’ seamlessly blending urban life with nature in a dreamlike landscape. Pastel wildflowers bloom within airy architecture, while lilac petals shift with guests’ movements, mirroring Fleur’s campaign. Three modernist scent pavilions embody Glossier’s perfumes through color, sound, and light, with Le Fleur’s pavilion as the poetic centerpiece. There visitors engage in a personal fragrance experience before exiting through the gift shop, leaving with a lasting, tactile memory of Glossier’s world.