Graphic

Beautiful branding for Georgie Boy, a floral studio in Melbourne, created by Mildred & Duck in Australia.

Georgie Boy is a Melbourne-based floral studio led by Gina Lasker. The studio created a wordmark and subsequent visual identity to celebrate the spacial thinking with which Georgie Boy approach their work; the resulting identity can be viewed and appreciated from all angles in much the same way as the floral installations Georgie Boy create. Inspired by Gina’s appreciation for the diversity and unique qualities of all plant life, they created a pattern based on electron microscope slides of plant cells which was then bronze foiled onto the business cards as a counterpoint to the otherwise type-driven identity.