Fairlyles Group designed Geia Sou Brand Identity. Geia Sou is an all-natural cosmetics retailer, creating innovative formulations that are good to the skin. Customers who buy Geia Sou products are environmentally-conscious, placing great emphasis on what they consume. They enjoy companies and brands that share the same values and ethos.
The designers kept things simple, focusing on an art direction that reflects their core values and approach to cosmetics. The new visual identity helps Geia Sou quickly communicate who they are and what they are about, helping the target market make more informed purchasing decisions.