Graphic

Coffee packaging for FRUKT, a specialty coffee roastery & café from Turku Finland designed by Tomi Leppänen Studio.

When gaining more international recognition and new retailers, FRUKT was faced with a problem: How to stand out on the shelves of the specialty coffee shops, while keeping their recognisable minimalist aesthetic?

The solution was to utilise the oldest of them graphic design clichés: Make the logo bigger!
The around-the-package logo design is visible from afar, and invites to play and fill the shelves with the different word and letter combinations.