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Tomi Leppänen Studio

July 03, 2024

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FRUKT

Coffee packaging for FRUKT, a specialty coffee roastery & caf/u00e9 from Turku Finland designed by Tomi Lepp/u00e4nen Studio.

When gaining more international recognition and new retailers, FRUKT was faced with a problem: How to stand out on the shelves of the specialty coffee shops, while keeping their recognisable minimalist aesthetic?

The solution was to utilise the oldest of them graphic design clich/u00e9s: Make the logo bigger! The around-the-package logo design is visible from afar, and invites to play and fill the shelves with the different word and letter combinations.

Creator: Tomi Leppänen Studio

food frukt packaging Tomi Leppänen Studio
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