Sergey Golodyaev designed the Branding and packaging for Freshrich Juice. The color of each flavor complementing the ingredient profile. Freshrich is more than a beverage, it’s culture of health, art, and possibility. The chosen palette build a strong personality for the brand, with bold, playful colors that make the brand look young but still sophisticated. The use of icons and a handwritten logo contribute to the freshness that the brand is looking to transmit.