Crown Creative designed Flour & Oak – a subtly stylish, effortlessly cool and always approachable, modern-day Italian-American restaurant. Located in Staten Island, Flour & Oak’s brand captures the essence of the name, the craftsmanship of the fit out & the process of wood fire cooking.
Olive greens, millennial pinks and gold foil elements bring a subtle sense of style and luxury to the brand. A variety of logos allow for versatility across branding a range of print collateral (from pizza boxes to matchbooks) and merchandise (t-shirts, totes and hats).
A totally bespoke logo inspired by chevron elements in the restaurant’s interior design make the brand utterly unique.
Designers wanted to steer away from the mundane and traditional visuals that many other pizza and cocktail bars undertake, with icons of pizza or cocktails in their logos and create something unique, innovative & modern.