The team behind FILTRUM asked PANO DESIGN STUDIO to design a new future-proof logo for their brand along with a clean website that would reflect their aesthetics and educate their potential clients. And add various brand identity implementations as well.
PANO DESIGN STUDIO provided art direction, as well as detailed brand guidelines regarding the new logo and its physical and digital applications. The brand new Shopify 2.0 website communicates ‘why’ this exciting B2B company exists and how they impact the world, utilizing simple buttons and tasks. A set of 6 icons were designed from scratch to translate the main attributes of the filtering system. The color scheme, the look & feel of the brand, and the collateral designed go hand in hand with the company’s sustainable and iconic product.